Striving for the highest possible level of Guest Satisfaction should be the goal for all hotels in order to get repeat customers leading to long term profits.
It’s the long haul journey that counts.
This can be achieved by adhering to international standards. It shows the guest that your hotel has reached a certain level of competence and can be rest assured that systems are in place for this achievement. That creates brand awareness, quality services, improved image.
Perhaps more importantly it helps the hotel get a competitor’s edge.
For example a hotel may have ISO 9001 Quality Management Systems Certification, but few take the next step to get ISO 22483 Certification. The latter has been designed specifically for hotels with Guest Satisfaction being one of its 9 components. It is truly a thorough standard that looks at all aspects of a hotel service. Get this, and your hotel is a stand-out. For these ISO standards a hotel has to be certified by a Certified Body.
An alternative way to check the pulse of the hotel is to request a Hospitality Audit.
Mystery Shopper + reviews investigation => a SWOT analysis => a list of recommended action points.
No compliance issues here. Simply checking the pulse of the hotel specifically related to Guest Satisfaction and how it can be improved.
For measurement, the Guest Satisfaction Index can be used. An annual Hospitality Audit can also be used to check if your service is improving or not.
Make it part of the commitment to your guest for continual guest satisfaction improvement.
Request A Quote For A Hospitality Audit